If you’re an emergency dentist who’s not on social media, your score is already below average. However, there’s room for improvement. According to some research, it’s projected that by 2021 the dental industry will rise to about $36.8 billion. That’s a lot of profit. But to have a piece of this pie, you need to have the social media marketing angle in dental crisis treatments.
For many years, most dentists have been relying on word of mouth marketing to build their reputation and emergency dental business. This may be a disadvantage to some dentists who depend on their work. For example, in Melbourne every dentist has to survive on emergency work.
Because most people are on social media, it’s a great platform to market your emergency dentistry services. It may be through blogging, paid ads, podcasts or video marketing. This article highlights some ways that social media marketing can give your dentistry services a high profile and future.
- Establishing and Maintaining a Social Media Presence.
According to some statistics, Facebook has more than 2 billion active monthly users, while Twitter has 326 million users. Facebook is among the top websites that are visited by users monthly and can help you market your services to potential patients. Unlike Twitter that only allows you to send short content, Facebook enables you to post long visual, written and video content without limiting you to the number of characters.
To establish and maintain a regular presence on these sites, you may need a social media manager who’s responsible for the posted content. Most consumers expect quick responses. In fact, according to a study by Sprout Social, 80% of consumers said they expected to receive customer service in less than 24 hours. Having a manager and social media team that can respond to prospects inquiries within the shortest period can help you attract clients.
- Engage Your Audience
There are many ways that you can use to engage your audience, and one of them is to create engaging and compelling content. On Facebook, you can have live sessions of questions and answers where one emergency doctor responds to questions in real-time. These videos can then be posted to your page later for those who missed the live broadcast.
Another way of engaging your audience is to create smile-related posts. In the post, you could ask your audience to post pictures of their best smiles and tag their friends. You can reward the person who has the most number of likes. Such competition may help you use your audience for marketing your services to their friends and family members. Promising a reward may even make it work better.
Besides that, sharing useful posts about dental hygiene may also help you attract an audience. People like reading information that can benefit them in one way or the other, and if they find your’s beneficial, they may share it with others.
With the continued use of mobile devices and computers, most people are online. If you want to get more customers and develop a high social profile to enable you to get more profit, you need to establish a social media presence. Doing this doesn’t have to be complicated. It’s as simple as having pages on various social media platforms and engaging your audience in multiple ways.